Background
Client: Highline Risk Solutions
Industry: Personal/Commercial Insurance
Company Size: 3 Employees
Location: New York, Connecticut, Oregon
The Challenge
In late summer 2021, Hurricane Ida devastated the Northeast. For Highline, a boutique insurance agency, this was a concerning and hectic time. A personal touch, rapid response times, and exceptional relationship building set Highlight apart from its competitors.
When disasters had struck in the past, the Highline team worked long hours doing manual outreach to their hundreds of clients in addition to trying to provide customer care for the large number of claims coming in. This inefficient process caused Highline’s overworked team to fall short in providing the high level of responsiveness their clients expected, damaging the rapport they had built.
The Solution
As the storm waned and people had begun to assess damages, the Blue Frog team worked with Highline to compose an email to send to the northeastern Highline customers. The goal of the email campaign was to check in on customers, ensure they’re ok, and offer a helping hand if needed. In a matter of an hour, Blue Frog wrote the email, got approval for the content, cleansed and imported Highline’s customer list to HubSpot, built a workflow to automate the outreach, and sent the emails to all Highline’s affected customers.
